Case Studies
As a full-service research firm, we’ve had the opportunity to partner with a wide range of clients across industries to conduct projects that employ all kinds of research methodologies. Check out some examples of our recent work below to get a sense of how we tend to tackle research problems, and how we commit to making sure our projects have long-term impact for our partners.
News programming for a new audience
A legacy nightly TV news program was interested in using primary research to understand their current audiences and explore what it would take to find and adopt new viewers.
The evolution of sports viewing
A TV-based sports media company had begun facing declines in the consumption of its content on traditional platforms, especially among younger viewers.
Showcasing audience insight
Since PBS first contracted with Nielsen to provide full-time national television audience measurement,
What’s in a name?
A major media company had just received the results of a comprehensive segmentation of our audience utilizing advance statistical technique.
Calling all makers
A non-profit established to improve architectural education and research set out to uncover insights that would help boost application and enrollment
The power of college brands
One of the US’ largest and oldest collegiate licensing companies—serving as a resource for its collegiate partners in managing their licensing programs
Finding new viewers through segmentation
A major public television station set out to conduct research that would drive strategic planning for the organization,
Exploring the feasibility of an arts channel
A major public television station set out to conduct consumer research around the feasibility and direction of a new Arts video content service.
COVID’s impact on the workplace
Following a year in which the COVID-19 pandemic disrupted nearly all aspects of work and home life, HBS Online (the online learning platform for Harvard Business School)
Fighting fare evasion
A regional rail system was looking to conduct research specifically around the topic of fare evasion.
So many vitamins…But which to choose?
A vitamin and supplement company wanted to take its growth in the consumer market place to the next level by garnering first hand consumer
Grass vs. Grain
An agricultural interest group that focuses on supporting the ecosystem and economy of homegrown lamb was looking to better understand consumer perceptions
Introducing an international news service to a North American audience
An international cross-platform news organization based in Asia had already made the decision to expand their reach into North America, so they sought data and insights they could use to guide their rollout and maximize their chances of success.
Reaching new news audiences on non-owned, on-demand media platforms
A local public media organization had been investing considerable resources into its newsroom, leveraging a highly-trusted brand and ownership of multiple content platforms (TV, radio, and digital properties).
Benchmarking and tracking a new local media brand
A recently rebranded public media organization was looking to identify and benchmark key brand KPIs to gauge general familiarity, brand associations, degree of differentiation among competitors, and perceived relevance among locals from across their service area.
Measuring the impact of online professional learning for school administrators
A highly regarded graduate school of education had started offering a multi-course online certificate program for PreK-12 school leaders, with a focus on providing the necessary leadership skills for driving change in their own schools.
Building community buy-in for a school district’s efforts to elevate student outcomes
A public school system in the southwest corner of Connecticut had secured funding from the Barr Foundation to support its “Portrait of a Graduate” initiative, designed to express the community’s aspirations for the qualities and foundational skills it wants to see reflected in its graduating students as they continue on their academic or professional journeys as adults.
Measuring and improving campus culture
Following the powerful tides of social change that swept college campuses after 2020, a state university in Southern New England determined that the time was right to take the temperature on their own campus, specifically among members of their own faculty and staff.
Improving in the impact of fundraising efforts in the education space
In 2022, a non-profit organization with a long history of advancing educational opportunity in Israel was looking to expand the reach and effectiveness of its fundraising activities.
Exploring the use of digital media in education
A public media organization serving a major US metropolitan area sought clarity about what content and services it should be providing in the education space in years to come.
Utilizing segmentation to build an audience-centric newsroom
A local public media organization had been investing considerable resources into its newsroom, leveraging a highly-trusted brand and ownership of multiple content platforms (TV, radio, and digital properties).
Supporting families facing life-limiting illness
A non-profit organization that provides resources to families of children with serious illnesses had previously conducted surveys with parents and clinicians in their network.
Building a robust survey sample in a limited geographical area
A highly regarded community foundation in a county of fewer than one million residents wanted to survey the residents of that county in order to gauge their awareness of the foundation, their perceptions of life in the region, and their attitudes toward philanthropy.
Research to inform a go-to-market strategy for a new cancer screening test
A recently-founded biotech company had developed an innovative alternative non-invasive test for detecting and monitoring a specific form of cancer.
Using the power of digital media to address the stigma of mental illness
Tackling the stigma associated with mental illness and hoping to encourage those struggling with mental health issues to seek the help they need, One Mind Media has been producing and distributing video content designed to break down some of the barriers that stand in the way.
Driving a national conversation about spirituality and prayer
In advance of the National Day of Prayer, Radiant—a faith-based organization dedicated to creating a positive place for faith in modern society—sought to field a survey that would equip them with colorful, salient, and engaging data points about the relationship of the US general public to prayer.
News programming for a new audience
A legacy nightly TV news program was interested in using primary research to understand their current audiences and explore what it would take to find and adopt new viewers.
The evolution of sports viewing
A TV-based sports media company had begun facing declines in the consumption of its content on traditional platforms, especially among younger viewers.
Showcasing audience insight
Since PBS first contracted with Nielsen to provide full-time national television audience measurement,
Finding new viewers through segmentation
A major public television station set out to conduct research that would drive strategic planning for the organization,
Exploring the feasibility of an arts channel
A major public television station set out to conduct consumer research around the feasibility and direction of a new Arts video content service.
Utilizing segmentation to build an audience-centric newsroom
A local public media organization had been investing considerable resources into its newsroom, leveraging a highly-trusted brand and ownership of multiple content platforms (TV, radio, and digital properties).
Introducing an international news service to a North American audience
An international cross-platform news organization based in Asia had already made the decision to expand their reach into North America, so they sought data and insights they could use to guide their rollout and maximize their chances of success.
Reaching new news audiences on non-owned, on-demand media platforms
A local public media organization had been investing considerable resources into its newsroom, leveraging a highly-trusted brand and ownership of multiple content platforms (TV, radio, and digital properties).
Benchmarking and tracking a new local media brand
A recently rebranded public media organization was looking to identify and benchmark key brand KPIs to gauge general familiarity, brand associations, degree of differentiation among competitors, and perceived relevance among locals from across their service area.
COVID’s impact on the workplace
Following a year in which the COVID-19 pandemic disrupted nearly all aspects of work and home life, HBS Online (the online learning platform for Harvard Business School)
What’s in a name?
A major media company had just received the results of a comprehensive segmentation of our audience utilizing advance statistical technique.
Calling all makers
A non-profit established to improve architectural education and research set out to uncover insights that would help boost application and enrollment
Measuring the impact of online professional learning for school administrators
A highly regarded graduate school of education had started offering a multi-course online certificate program for PreK-12 school leaders, with a focus on providing the necessary leadership skills for driving change in their own schools.
Building community buy-in for a school district’s efforts to elevate student outcomes
A public school system in the southwest corner of Connecticut had secured funding from the Barr Foundation to support its “Portrait of a Graduate” initiative, designed to express the community’s aspirations for the qualities and foundational skills it wants to see reflected in its graduating students as they continue on their academic or professional journeys as adults.
Measuring and improving campus culture
Following the powerful tides of social change that swept college campuses after 2020, a state university in Southern New England determined that the time was right to take the temperature on their own campus, specifically among members of their own faculty and staff.
Improving in the impact of fundraising efforts in the education space
In 2022, a non-profit organization with a long history of advancing educational opportunity in Israel was looking to expand the reach and effectiveness of its fundraising activities.
Exploring the use of digital media in education
A public media organization serving a major US metropolitan area sought clarity about what content and services it should be providing in the education space in years to come.
The power of college brands
One of the US’ largest and oldest collegiate licensing companies—serving as a resource for its collegiate partners in managing their licensing programs
So many vitamins…But which to choose?
A vitamin and supplement company wanted to take its growth in the consumer market place to the next level by garnering first hand consumer
Fighting fare evasion
A regional rail system was looking to conduct research specifically around the topic of fare evasion.
Supporting families facing life-limiting illness
A non-profit organization that provides resources to families of children with serious illnesses had previously conducted surveys with parents and clinicians in their network.
Building a robust survey sample in a limited geographical area
A highly regarded community foundation in a county of fewer than one million residents wanted to survey the residents of that county in order to gauge their awareness of the foundation, their perceptions of life in the region, and their attitudes toward philanthropy.
Grass vs. Grain
An agricultural interest group that focuses on supporting the ecosystem and economy of homegrown lamb was looking to better understand consumer perceptions
Research to inform a go-to-market strategy for a new cancer screening test
A recently-founded biotech company had developed an innovative alternative non-invasive test for detecting and monitoring a specific form of cancer.
Using the power of digital media to address the stigma of mental illness
Tackling the stigma associated with mental illness and hoping to encourage those struggling with mental health issues to seek the help they need, One Mind Media has been producing and distributing video content designed to break down some of the barriers that stand in the way.
Fighting fare evasion
A regional rail system was looking to conduct research specifically around the topic of fare evasion.
Driving a national conversation about spirituality and prayer
In advance of the National Day of Prayer, Radiant—a faith-based organization dedicated to creating a positive place for faith in modern society—sought to field a survey that would equip them with colorful, salient, and engaging data points about the relationship of the US general public to prayer.