Vivian Harris (MA, University of Chicago; BA, University of Notre Dame) is adjunct Senior Research Consultant and Process Facilitator at City Square Associates, and Founder of VMH Qualitative. With more than 25 years of qualitative market research experience, Vivian is an enthusiastic and curious generalist at heart. She has deep experience across a wide range of industries including healthcare, financial services, media, homebuilding, food and drink, and fashion.
Vivian uses active listening, natural conversation, and creative exploration to understand how people feel, what they are thinking, and how they explain their actions. She is comfortable with and successful leading group discussions, whether with teens or seniors. Vivian builds rapport quickly and creates a comfortable environment, encouraging consumers and professionals to delve deeply into their opinions, experiences, and behaviors.
A Maine resident since 1995, Vivian and her spouse raised their children in South Berwick and moved to Portland as empty nesters in 2017. Vivian is a mentor to the daughter of Somali immigrants through Portland Community Squash, was secretary of the East Bayside neighborhood association, and loves walking around East Bayside and Munjoy Hill with her cairn terrier.