{"id":8021,"date":"2022-01-31T19:49:53","date_gmt":"2022-01-31T19:49:53","guid":{"rendered":"http:\/\/citysquareassociates.com\/\/?page_id=8021"},"modified":"2023-12-11T21:10:37","modified_gmt":"2023-12-11T21:10:37","slug":"meet-the-team","status":"publish","type":"page","link":"https:\/\/citysquareassociates.com\/meet-the-team\/","title":{"rendered":"Meet the team"},"content":{"rendered":"
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City Square Associates is a marketing research and strategic consulting practice that utilizes a variety of qualitative and quantitative research methodologies to obtain and apply consumer insight. For nearly twenty-five years we\u2019ve partnered with a broad range of clients, including major media companies, renowned educational and cultural institutions, as well as with smaller entrepreneurial and community-based organizations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
In the media sector, we have conducted pilot testing, talent screenings, program diagnostics, as well as foundational attitudinal, and behavioral research and brand health measurement. In higher ed and the non-profit sectors, we have fielded primary research related to marketing and enrollment, user experience, program and product evaluation, alumni activation, development and fundraising, as well as strategic planning. Our toolbox for addressing these kinds of questions includes focus groups, in-depth interviewing, ethnography, survey research, and deep data analysis.<\/p>
Our approach to research is bespoke: While we draw on past experience and tested methods, we recognize that no two clients are the same, and we approach every engagement as a fresh opportunity to learn. Our approach is also practical: Ultimately, our clients don\u2019t just want data; they want to know what it means. They don\u2019t just want to know what it means; they want to use it to improve performance and drive success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
In all that we do, we endeavor to transform data into meaning, and meaning into action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1626114422168{padding-top: 50px !important;}” mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” row_reverse_mobile=”0″ row_reverse_tablet=”0″ woodmart_disable_overflow=”0″ el_id=”OURTEAM”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text text_larger=”no” el_class=”customh2″]<\/p>
[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1625106378202{padding-top: 50px !important;padding-bottom: 50px !important;}” mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” row_reverse_mobile=”0″ row_reverse_tablet=”0″ woodmart_disable_overflow=”0″][vc_column][vc_row_inner css=”.vc_custom_1625107128315{padding-right: 10% !important;padding-left: 10% !important;}” row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column_inner width=”1\/2″][vc_single_image image=”8290″ img_size=”full” alignment=”center” parallax_scroll=”no”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”42px” woodmart_hide_large=”0″ woodmart_hide_medium=”0″ woodmart_hide_small=”0″ woodmart_hide_extra_small=”0″][vc_column_text text_larger=”no” el_class=”customh2″ css=”.vc_custom_1626034153372{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]<\/p>
[\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1627928910932{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]PhD, Georgetown[\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1627928901000{margin-top: 0px !important;padding-top: 0px !important;}”]Founder and President[\/vc_column_text][vc_column_text text_larger=”no”]Chris is the Founder and President of City Square Associates. In that role he has designed research for and provided creative and strategic advice to a wide range of clients in both the private and public sector including the networks and digital platforms of NBC Universal, ABC Disney, MTV Networks, Capital One Financial, Intuit, and others. Christopher Schiavone\u00a0(PhD, Georgetown<\/em>) established City Square Associates in 1997 and has led the practice ever since, designing research for and providing strategic advice to a broad range of clients in the public, private, and non-profit sectors.\u00a0 He has studied consumer behavior and attitudes in nearly every major U.S. market Read More<\/strong><\/span><\/a>[\/vc_column_text][vc_column_text text_larger=”no”]chris@citysquareassociates.com<\/a><\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner rtl_reverse=”yes” css=”.vc_custom_1661538716774{padding-right: 10% !important;padding-left: 10% !important;}” row_reverse_mobile=”1″ row_reverse_tablet=”0″][vc_column_inner width=”1\/2″][vc_empty_space height=”62px” woodmart_hide_large=”0″ woodmart_hide_medium=”0″ woodmart_hide_small=”0″ woodmart_hide_extra_small=”0″][vc_column_text text_larger=”no” el_class=”customh2″ css=”.vc_custom_1626035358511{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]<\/p> [\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1627928958281{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]MA, Trent University; BA, Boston University[\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1627928973360{margin-top: 0px !important;padding-top: 0px !important;}”]Senior Research Director[\/vc_column_text][vc_column_text text_larger=”no”]Phil is the Research Director at City Square Associates. Phil is responsible for overseeing both qualitative and quantitative research projects, beginning from the preliminary design stage all the way through reporting and implementation. Phil\u2019s approach to market research is deeply rooted in the social sciences. He considers himself a \u201cproject management wizard\u201d and takes pride in conducting research in an efficient, collaborative, and timely way, while also appreciating the value of slowing down to approach research questions in a mindful way. He\u2019ll also occasionally step into the moderator\u2019s seat, and apply his RIVA training to focus groups, triads, IDIs, and other qualitative environments both in-person and online. Read More<\/strong><\/span><\/a>[\/vc_column_text][vc_column_text text_larger=”no”]phil@citysquareassociates.com<\/strong><\/a><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space woodmart_hide_large=”0″ woodmart_hide_medium=”0″ woodmart_hide_small=”0″ woodmart_hide_extra_small=”0″][vc_single_image image=”8136″ img_size=”full” alignment=”center” parallax_scroll=”no”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1625107128315{padding-right: 10% !important;padding-left: 10% !important;}” row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column_inner width=”1\/2″][vc_single_image image=”8137″ img_size=”full” alignment=”center” parallax_scroll=”no”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”42px” woodmart_hide_large=”0″ woodmart_hide_medium=”0″ woodmart_hide_small=”0″ woodmart_hide_extra_small=”0″][vc_column_text text_larger=”no” el_class=”customh2″ css=”.vc_custom_1626035456470{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]<\/p> [\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1627929022132{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]MA, University of Chicago[\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1627929012083{margin-top: 0px !important;padding-top: 0px !important;}”]Adjunct Research Consultant[\/vc_column_text][vc_column_text text_larger=”no”]Vivian is adjunct Senior Research Consultant and Process Facilitator at City Square Associates Inc. She has 20 years of experience in tactical and strategic marketing research gained through her work in research and company leadership at three New England firms: City Square, The Taylor Research & Consulting Group, and TideWatch Partners. During her time with these firms, she led executive-level customer satisfaction measurement work for Verizon for 15 years; moderated and interviewed across a wide array of segments and industries; mentored, trained, and supervised research staff; and shaped operational and strategic direction, ultimately reaching the Vice President level. [\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1672852384996{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]MBA, Babson College; BA, Loyola Marymount University[\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1695677265869{margin-top: 0px !important;padding-top: 0px !important;}”]Sr. Marketing Research Analyst<\/p> [\/vc_column_text][vc_column_text text_larger=”no”]Alexander Oubr\u00e9 is the Sr. Marketing Research Analyst at City Square Associates. In this role, Alexander contributes to both qualitative and quantitative research projects by managing and analyzing primary data sources in order to provide clients with actionable marketing insights, and clear visualizations of relevant data and key project findings.<\/p> Read More<\/strong><\/span><\/a>[\/vc_column_text][vc_column_text text_larger=”no”]alex@citysquareassociates.com<\/strong><\/a><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”8264″ img_size=”full” alignment=”center” parallax_scroll=”no”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1625107128315{padding-right: 10% !important;padding-left: 10% !important;}” row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column_inner width=”1\/2″][vc_single_image image=”8291″ img_size=”full” alignment=”center” parallax_scroll=”no”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”42px” woodmart_hide_large=”0″ woodmart_hide_medium=”0″ woodmart_hide_small=”0″ woodmart_hide_extra_small=”0″][vc_column_text text_larger=”no” el_class=”customh2″ css=”.vc_custom_1695673312702{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]<\/p> [\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1695673340363{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]BA, Clark University; BA, Southern New Hampshire University<\/p> [\/vc_column_text][vc_column_text text_larger=”no” css=”.vc_custom_1695673355595{margin-top: 0px !important;padding-top: 0px !important;}”]Marketing Research Analyst[\/vc_column_text][vc_column_text text_larger=”no”]Sam Luz (BA, Clark University; BA, Southern New Hampshire University) is the Marketing Research Analyst at City Square Associates. In this role, Sam supports qualitative and quantitative research projects. Sam specialized in research concerning political decision making while pursuing his political science degree from Clark University and quantitative analysis\/data visualization while pursuing a data analytics degree from Southern New Hampshire University. During his academic pursuits, Sam became interested in data storytelling, and the acts of discovery and investigation that are the foundation of any research project.<\/p>Phil Cook<\/span><\/h3>
Vivian Harris<\/span><\/h3>
Read More<\/strong><\/span><\/a>[\/vc_column_text][vc_column_text text_larger=”no”]vivian@citysquareassociates.com<\/strong><\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner rtl_reverse=”yes” css=”.vc_custom_1661538723571{padding-right: 10% !important;padding-left: 10% !important;}” row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column_inner width=”1\/2″][vc_column_text text_larger=”no” el_class=”customh2″ css=”.vc_custom_1672852662733{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]<\/p>Alexander Oubr\u00e9<\/span><\/h3>
Sam Luz<\/span><\/h3>