Case Studies

As a full-service research firm, we’ve had the opportunity to partner with a wide range of clients across industries to conduct projects that employ all kinds of research methodologies. Check out some examples of our recent work below to get a sense of how we tend to tackle research problems, and how we commit to making sure our projects have long-term impact for our partners.

News programming for a new audience

[Media, Audience Research, Quant]

A legacy nightly TV news program was interested in using primary research to understand their current audiences and explore what it would take to find and adopt new viewers.

The evolution of sports viewing

[Media, Sports Audience Research, Qual]

A TV-based sports media company had begun facing declines in the consumption of its content on traditional platforms, especially among younger viewers.

Showcasing audience insight

[Media, Business Intelligence]

Since PBS first contracted with Nielsen to provide full-time national television audience measurement,

What’s in a name?

[Education, Branding, Quant]

A major media company had just received the results of a comprehensive segmentation of our audience utilizing advance statistical technique.

Calling all makers

[Education, Enrollment, Quant]

A non-profit established to improve architectural education and research set out to uncover insights that would help boost application and enrollment

The power of college brands

[CPG and Education, Branding, Qual]

One of the US’ largest and oldest collegiate licensing companies—serving as a resource for its collegiate partners in managing their licensing programs

Finding new viewers through segmentation

[Media, Audiences, Qual and Quant]

A major public television station set out to conduct research that would drive strategic planning for the organization,

Exploring the feasibility of an arts channel

[Media, Sports Audience Research, Qual]

A major public television station set out to conduct consumer research around the feasibility and direction of a new Arts video content service.

Portrait of mixed race business team having coffeebreak in office. Four colleagues are talking while standing in co-working space. Horizontal shot. Selective focus

COVID’s impact on the workplace

[Education, Branding, Quant]

Following a year in which the COVID-19 pandemic disrupted nearly all aspects of work and home life, HBS Online (the online learning platform for Harvard Business School)

Fighting fare evasion

[Government, Qual]

A regional rail system was looking to conduct research specifically around the topic of fare evasion.

So many vitamins…But which to choose?

[CPG, Marketing Strategy, Qual and Quant]

A vitamin and supplement company wanted to take its growth in the consumer market place to the next level by garnering first hand consumer

Grass vs. Grain

[Food, Product Testing, Qual and Quant]

An agricultural interest group that focuses on supporting the ecosystem and economy of homegrown lamb was looking to better understand consumer perceptions

News programming for a new audience

[Media, Audience Research, Quant]

A legacy nightly TV news program was interested in using primary research to understand their current audiences and explore what it would take to find and adopt new viewers.

The evolution of sports viewing

[Media, Sports Audience Research, Qual]

A TV-based sports media company had begun facing declines in the consumption of its content on traditional platforms, especially among younger viewers.

Showcasing audience insight

[Media, Business Intelligence]

Since PBS first contracted with Nielsen to provide full-time national television audience measurement,

Finding new viewers through segmentation

[Media, Audiences, Qual and Quant]

A major public television station set out to conduct research that would drive strategic planning for the organization,

Exploring the feasibility of an arts channel

[Media, Sports Audience Research, Qual]

A major public television station set out to conduct consumer research around the feasibility and direction of a new Arts video content service.

Portrait of mixed race business team having coffeebreak in office. Four colleagues are talking while standing in co-working space. Horizontal shot. Selective focus

COVID’s impact on the workplace

[Education, Branding, Quant]

Following a year in which the COVID-19 pandemic disrupted nearly all aspects of work and home life, HBS Online (the online learning platform for Harvard Business School)

What’s in a name?

[Education, Branding, Quant]

A major media company had just received the results of a comprehensive segmentation of our audience utilizing advance statistical technique.

Calling all makers

[Education, Enrollment, Quant]

A non-profit established to improve architectural education and research set out to uncover insights that would help boost application and enrollment

The power of college brands

[CPG and Education, Branding, Qual]

One of the US’ largest and oldest collegiate licensing companies—serving as a resource for its collegiate partners in managing their licensing programs

So many vitamins…But which to choose?

[CPG, Marketing Strategy, Qual and Quant]

A vitamin and supplement company wanted to take its growth in the consumer market place to the next level by garnering first hand consumer

Fighting fare evasion

[Government, Qual]

A regional rail system was looking to conduct research specifically around the topic of fare evasion.

Grass vs. Grain

[Food, Product Testing, Qual and Quant]

An agricultural interest group that focuses on supporting the ecosystem and economy of homegrown lamb was looking to better understand consumer perceptions

White Papers

Our work continues to bring to light a lot of interesting trends, ranging from how media use has changed over the last decade, to how students learn best in an online environment. In an effort to share these insights with the world at large, CSA works to produce think pieces and white papers that we hope will spark informed conversations and drive meaningful action.

Back to Normal? Observations on a Return to In-Person Qual Research

To echo what you’ve probably heard too many times already, the past 18 months have significantly disrupted the ways we interact and do business.

The post-covid workplace: the nuance behind the news

This spring, our firm conducted a nationwide study of business professionals on behalf of Harvard Business School Online.

How to make the most of your online research

Qualitative research has largely moved online in light the pandemic, and though gathering respondents in video conferences has been an option for a while now,

Partnerships not projects

When it comes to market research, final reports are too often left to collect dust on a shelf or clog an inbox with files too big to download.

Television news in the new millenium

More than 15 years of experience researching news audiences and the media industry have enabled City Square Associates to take an in-depth